Understanding Ageing & Firmness

Key clinical terms: chronoaging, photoaging, collagen degradation, elastin loss, dermal atrophy.

How people describe it: age spots, ageing, aging, anti-ageing, anti-aging, crows feet, fine lines, loss of firmness, sagging, wrinkles.

Frequently Asked Questions

What is Chronoaging?

Product strategy: peptides, retinoids, antioxidants. Age-positive language mandatory.

What is Photoaging?

Product strategy: SPF (prevention), retinoids, vitamin C. Cross-links to solar_lentigines under hyperpigmentation.

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