I use this mask as an overnight cream 2-3 times a week. I layer it on, starting with a base layer, allowing it to sink in, then layer two more times in this way. I spend sometime massaging my face with this then sleep with it on. It hydrates superbly, and skin is noticeably plump and bright the next day, fine lines definitely diminished. It is too good a product to wash off and waste in my opinion, and best use for it is as an overnight mask. Given the results, and also how much is in the tube, I think its a pretty reasonable price. I used to use Skinceuticals triple lipid along with their CE Ferulic serum. I'm finding using Multi vitamin mask as a night cream several times a week, plus mesoestetic antiaging flash ampoules on nights when I'm using medik8 overnight restore instead, is giving me much better results. I'm more hydrated and bright, and I'm spending less.