It is undeniable how, over the past few years, men are more open and interested in taking care of their skin. It's no longer looked down upon that men have facials, dabble in injectables and use skincare. It is now seen to be as important to men as it is to women.
The Rugged Look which was sun damaged and unkept has now been transformed into the Polished Rugged Look through the use of great skin products along with self-care.