It's no surprise to know that Retinol/Vitamin A is the most potent ingredient in skincare. When it comes to addressing skin concerns, nothing compares to the power of this phenomenal ingredient.
Vitamin A belongs to a family of organic chemicals called Retinoids. Retinoids occur naturally in the human body.
However, Vitamin A levels in the skin are naturally depleted by sun exposure - almost 90% of Vitamin A can be destroyed by one day of sun exposure. So it's safe to say that living in Australia, most of us need to be using Vitamin A in our skincare routine (except pregnant & breastfeeding ladies).